The Hummus Mediterranean Cafe Brand Story

Our Roots & Mission

Founded with a passion for authentic flavor and warm hospitality, Hummus Mediterranean Cafe began as a dream of our founders to share the vibrant, soulful tastes of the Mediterranean with our local community. From the start, we made a promise: to serve food that feels like home, made from quality ingredients and rooted in tradition. Today, We Speak Fluent Flavor is not just our slogan — it’s our way of life!

What started as a family-owned casual dining Mediterranean restaurant became a beloved neighborhood destination, celebrated not only for its delicious Mediterranean dishes, but also for its welcoming atmosphere and heartfelt service. Guests return again and again; not just for our incredible food, but because they feel a part of something meaningful.

Our name pays tribute to one of the region’s most iconic staples—hummus. But like that simple dish, we believe great food depends on quality, authenticity, and generosity of spirit. Our food is simple, full of exotic flavors, and healthy and it reflects the best of Mediterranean cuisine by using the highest quality ingredients. From the moment a guest walks into our restaurants, to the final bite of baklava, we aim to deliver a Mediterranean dining experience that feels warm, genuine, and is unforgettable.

A Franchise Built on Flavor, Culture, and Community

From our very first cafe, we set out to do more than serve food; we set out to share the Mediterranean lifestyle with our guests. Rooted in family tradition, authentic recipes, and genuine hospitality, Hummus Mediterranean Cafe has become a place where people come together to enjoy vibrant flavors and a warm ambiance. We’re now offering franchise opportunities to entrepreneurs who desire to bring the real Mediterranean casual dining experience to their community.

Hummus Mediterranean Cafe – A Different Casual Dining Experience

Many Mediterranean concepts drift toward generic “healthy bowls” rather than an authentic Mediterranean heritage. We chose to position Hummus Mediterranean Cafe differently—with deeply rooted recipes, a hospitality-first culture, and an integrated brand story. Our model seeks to capture both health-conscious consumers and patrons who crave real flavor, culture, and community. In markets across the U.S., there are opportunities for a differentiated Mediterranean casual dining experience anchored in authenticity, not just “trends.”

The Mediterranean Restaurant Market & Industry Landscape

The Mediterranean Advantage

Mediterranean cuisine is one of the fastest growing categories in the restaurant industry. Known for being fresh, wholesome, and full of flavor, it appeals to a wide range of guests—from health-conscious diners to families looking for satisfying meals. By joining Hummus Mediterranean Cafe, you’ll be at the forefront of a food trend that continues to expand year after year.

Growth Trends in Mediterranean / Healthy Casual Dining

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• On the global stage, the Mediterranean restaurant market was valued at $52.8 billion in 2024 and is projected to grow at a 7.2% CAGR from 2025 to 2033. (Growth Market Reports)

• In the U.S., the Mediterranean restaurant segment comprises over 16,400 establishments and has held relatively steady with modest declines (~0.9% CAGR) from 2020 to 2025, suggesting mature stability and room for well-differentiated brand growth. (IBISWorld)

• Consumer trends reflect surging interest: more than 17% of U.S. restaurants now feature Mediterranean–inspired dishes on their menus. (tastewise)

• Chains like CAVA are serving as proof points: in 2024, CAVA’s sales soared by more than 33% year-over-year, and the chain crossed the $1 billion revenue threshold. Nation's Restaurant News

The data confirms that Mediterranean cuisine is no longer a niche—it is one of the fastest-growing segments in casual and health-driven dining in the U.S.

Why Franchise with Hummus Mediterranean Cafe?

Authentic Culinary Mediterranean Heritage

Our menu was developed from time-tested Mediterranean recipes. We balance bold flavors, fresh produce, wholesome proteins, and traditional cooking techniques to deliver dishes with integrity and consumer appeal. Our recipes come from a rich culinary heritage and are prepared with the same care and quality you would find in the heart of the Mediterranean.

Leadership with Deep Experience

• Raised in Mediterranean households, our founders grew up surrounded by traditional recipes, flavors, and hospitality. Their deep cultural roots provide an authentic foundation for Hummus Mediterranean Cafe’s menu and casual dining experience.

• With over a decade of experience in restaurant management and food service operations, our founders have successfully led front-of-house and back-of-house functions in both independent restaurants and fast-casual chains. This hands-on knowledge ensures the highest standard of quality, efficiency, and guest satisfaction.

• Our founders’ shared vision is to build a brand rooted in community, authenticity, and consistency.

Robust Local Marketing & Social Media Programs

We and our approved nationally recognized marketing agency conduct the following local marketing on our Franchise Partners’ behalf:

• Grand opening marketing programs and social media campaigns tailored to your local market.

• Local marketing programs and social media campaigns tailored to your local market.

Protected Franchise Territories

Franchise Partners receives a protected territory that includes a minimum population of 75,000 individuals, ensuring every Franchise Partner has room to grow.

Comprehensive Training and Support

Our Initial franchise training program includes approximately 70 hours of training, which is conducted at our corporate-affiliated location in Moore, OK, online, and at your Franchise Business. In addition to our Initial Training Program, we provide up to 14 days of additional onsite training and support at your franchise location commencing shortly before the opening of your franchise business. We also provide ongoing advisement and support to Franchise Partners regarding every aspect of the Hummus Mediterranean Cafe business operation.

A Comprehensive Franchise Operations Manual

Our 400+ page Franchise Operations Manual addresses every aspect of the Hummus Mediterranean Cafe Franchise Business.

Site Selection Assistance

We have established a relationship with a national Master Commercial Real Estate Company that assists our Franchise Partners in identifying and vetting potential locations for their Hummus Mediterranean Cafe franchise, which takes the guesswork out of the site selection process!

Ready to take the next step?

Please call us at (844) 462-2233, Ext. 1, or email us to schedule an initial phone or web meeting to learn more about Hummus Mediterranean Cafe and our franchise program and discuss any questions you may have. We will also discuss scheduling a time to share our online Franchise Presentation with you.  The presentation enables us to take a deep dive into our franchise program including:

·        Staffing requirements

·        Location specifications

·        Hummus Mediterranean Cafe menu items and pricing strategy

·        Our franchise training and support programs

·        Franchise Discovery Day

·        Our FDD Item 19 Financial Performance Representations, which includes financial information for our corporate-affiliated locations

·        Other important aspects of a Hummus Mediterranean Cafe franchise business.